If you are a Las Vegas business owner, you realize the importance of social media in promoting your company and its offerings. Naturally, you want them displayed in the best light possible at all times.
But that can all come crashing down if one of your employees finds themself at the business end of cancel culture.
What it is (and what that can mean)
Cancel culture is a by-product of social media and typically stems from an employee going viral and behaving badly on camera. The post gets shared and reshared exponentially, putting their bad behaviors not just in the spotlight but under a microscopic lens for the world to see.
When that happens, companies get put on blast by social justice warriors eager to expose the bad behaviors workers displayed to their employers.
Mob justice or crisis management?
When a video goes viral, the consequences can be swift — and severe. Viewers can learn the name, address and employment status of the subject of the video within hours of the video going viral. When that information is published online, companies get inundated with phone calls, emails and often one-star Google reviews due to one employee’s egregious lapse of judgment.
It then forces companies to reckon with the problem employee and prevent any further tarnish to taint their company and brand.
What business owners need to know
Having a strong social media presence for your brand means that, ideally, you will also have just as strong a social media policy in effect for your workforce. What that policy entails is up to the company, but all employees should be made aware of any negative consequences that run afoul of the company policy.
If you find yourself in a cancel culture situation, seek guidance from a legal professional to mitigate the fallout you might face